BOTTEGA VENETA CELEBRATES QIXI WITH INTERACTIVE H5 & A POP-UP STORE

Case Studies / E-Commerce / Social Media

Italian luxury brand Bottega Veneta launched an interactive Qixi themed H5 to promote their mini program pop-up store.

The playful campaign opened with a Qixi greeting from the brand and then invited users to choose to continue the experience on their own or to share with a loved one.

On the next page, participants had the opportunity to create a personalized Qixi greeting card with the option to add an audio note.

Once the card was sent, users were directed to the Qixi themed mini program to choose a special gift for their significant other.

 

 

By   -   Aug 8, 2018   -   0 Comment
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