Mr. Bags is the go-to expert when it comes to finding the hottest accessories of the season. However, social listening revealed that oftentimes when he mentions lesser-known brands or limited-edition bags, fans get frustrated as many of the products aren’t always readily available in China.
To solve this, the KOL teamed up with Farfetch to create a custom e-commerce Mini Program called “包先生 with Farfetch.” The Mini Program is linked to Mr. Bags’ Official Account, allowing followers to link directly to the co-branded Farfetch Mini Program to purchase the featured products from Farfetch without exiting Mr. Bags’ WeChat. The shop’s inventory is updated every Tuesday morning to reflect new content and provides a safe and trustworthy channel for consumers to purchase the season’s must-have bags.
+150K WeChat Impressions
+250 bags sold out in the first hour