The storied French luxury cosmetics and skincare brand partnered with Sunrise Duty Free on a creative campaign to increase engagement and brand awareness amongst frequent travelers and to promote their new KissKiss Matte lipstick.
As the campaign was promoted solely on the Sunrise WeChat account, the challenge was to create something viral in order to encourage maximum sharing.
The solution? A highly addictive Tetris inspired game where users can advance through multiple levels for a chance to win a KissKiss Matte lipstick.
This highly addictive and creative campaign allowed the brand to promote their latest product and connect with a core segment of their target consumer: the Chinese Global Shopper.
Scan with WeChat to play!
(campaign ends 11/10)