The designer of one the world’ most iconic shoe brands made a special trip to China for the launch of the brand pop-up at SKP Beijing. The so-called “Loubi Cart” and subsequent Loubi Dance Party was a major success drawing celebrities and influencers alike.
To extend the buzz to social media, the brand planned a series of activations across WeChat, Weibo, and Red accompanied by an EPR campaign.
Over 30 editors and media visited the pop-up. This coupled with social campaigns resulted in record engagement for the brand including a 37% increase in followers and a 41% increase in impressions as compared to the average performance.