MONCLER BUBBLE SNEAKER LAUNCH

Case Studies / Social Media

The latest dance craze to sweep Douyin was led by three all-star dancers sporting Moncler Bubble Sneakers.

To support the launch, the Italian fashion brand collaborated with three of the hottest names in street dancing to create a series of videos on China’s hot new platform.

Douyin has emerged as one of China’s most popular social apps thanks to:

1.  An Ideal Demographic (young & affluent)

2.  Ability to launch Viral Trends (e.g. via hashtag challenges)

3.  High Acceptance of Commercial Content (+75% of female users and +72% of male users are fine with videos including ads)

The Moncler campaign was a perfect example of the platform’s virality resulting in high levels of engagement.

By   -   Mar 13, 2019   -   0 Comment
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