MONCLER DRIVES ENGAGEMENT WITH LUCKY DRAW CAMPAIGN

Case Studies / E-Commerce / Social Media

In honor of the Lunar New Year, Moncler launched an exclusive capsule collection. The highly coveted pieces in shades of fire engine red and inky black, feature eye-catching embellishments inspired by the year of the pig.

To mark the occasion and generate buzz around the new collection, Moncler launched a WeChat campaign designed to drive maximum engagement.

The post itself integrated creative imagery to highlight the key pieces from the capsule. At the bottom of the article, a call to action incited followers to leave a comment for a chance to win an item from the collection.

The campaign was a great success, garnering over 79,000 page views, 257 likes, and 2,573 comments and demonstrating that the right call to action can result in big buzz.

By   -   Feb 8, 2019   -   0 Comment
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