Sergio Rossi Announces New Brand Ambassador

Case Studies

The famed Italian shoe designer made headlines with the announcement of the brand’s first Greater China brand ambassador, the actress and model, Nazha.

To support this major announcement, Sergio Rossi launched a 360-degree campaign that included the following activations:

  • Social media coverage: Celebrity Weibo post, Weibo ads, WeChat Ads and KOL endorsement
  • UGC Content: Weibo hot topic campaign to create a social community for brand lovers and celebrity’s fans
  • KOL collaboration: collaborate with fashion KOLs on both online product seeding (Weibo, WeChat) and offline
  • Store event: KOLs were invited to attend an exclusive in-store event

Campaign Results compared to previous months:

  • +50% follower growth on Weibo;
  • +10% follower growth on WeChat

By   -   May 20, 2019   -   0 Comment
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