SERGIO ROSSI CELEBRATES THE HOLIDAYS WITH A GLIMPSE INTO THE FUTURE

Case Studies / Social Media

For the holiday season, the famed Italian shoe brand launched a glittering capsule collection. To introduce the collection to the Chinese market, Sergio Rossi leveraged WeChat to launch a playful and highly shareable H5 campaign with a whimsical new brand ambassador.

The glamorous Sergio Rossi genie answers followers’ most burning questions by consulting her tarot cards. Those followers that shared their reading had a chance to win a gift.

By   -   Feb 8, 2019   -   0 Comment
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